CASE STUDY - fab4peace

Branding, website development and online and offline PR

Purple Revolver approached Click Creative to work with them on a forthcoming charity event to mark the 40th year anniversary of the John Lennon and Yoko Ono "bed in". With high profile partners such as easyJet and John Lewis on board it was not only important to Purple Revolver that we could produce a high quality product and service they also wanted to work with an agency that they felt at home with.

We worked with Purple Revolver from the bottom up. After coming up with a strong visual branding for the event with proceeded with the website. The request was to fully harness the power of social networking, which we achieved by integrating Twitter and YouTube into the site. We also managed a custom YouTube channel which ramped up awareness of the project.

"It was vital that we could work with a design company that understood who we are and what the event was about. The Click Creative guys captured this perfectly. Their enthusiasm, input and knowledge of the subject surpassed my expectations - especially when compared to working with other web agencies in the past."
Amber Tan, Purple Revolver

Our online and offline PR machine went into overdrive. Using our contacts we were able to get the event in the national press. Online we used the Click Network to draw attention, including getting Yoko Ono to acknowledge it.

On the day of the event thousands of people followed proceedings on the site via the live "Tweets" and picture updates.

Post event, plans are now in progress to build on the excellent search engine rankings Click Creative have gained for fab4peace to continue driving traffic to the site and upping the profile of charities and, of course, the quest for world peace!

"Click Creative's contacts offered us unrivaled exposure raising not only awareness for our charities but also boosting the profile of our partners."
Amber Tan, Purple Revolver

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